Introducing TrueFruit Flavouring - Real Fruit, Real Flavour, Naturally Sweetened
We’re excited to unveil a brand new addition to the NZProtein lineup — TrueFruit Flavouring, a versatile, naturally sweetened powder blend designed to elevate your unflavoured protein powders and more. Created from real freeze-dried fruit and stevia, this flavouring offers a simple solution to those who want great taste without compromise.
Whether you’re mixing it into whey, casein, pea, or beef protein, or supplements such as collagen or BCAA — or using it creatively in your own recipes — TrueFruit Flavouring brings a natural, fruity kick that’s both delicious and clean-label.
Why We Created TrueFruit Flavouring
At NZProtein, we pride ourselves on innovation and listening to our customers. Over the years, we’ve had frequent requests for more control over protein shake flavouring, clean simple ingredients, and a way to sweeten unflavoured protein or recipes without adding sugar or artificial sweeteners.
We created TrueFruit Flavouring to meet all those needs.
By combining real New Zealand freeze-dried fruit powders with high-purity stevia, we’ve crafted a simple, flexible product that does exactly what it says - it brings true fruit flavour to your foods and supplements.
What’s in It?
Just Two Ingredients. TrueFruit Flavouring is made from
- Freeze-dried fruit powder from New Zealand – real fruit, freeze-dried at peak ripeness and then milled into a fine powder. This preserves natural aroma, colour, and taste, without any additives or preservatives.
- Stevia Extract (Rebaudioside A) – A high-purity, natural, plant-based sweetener. It has no calories, no sugar, is heat-stable and suitable for both cold and hot applications.
That’s it — no artificial sweeteners, no thickeners, no fillers, no preservatives, and no mystery ingredients. This product is suitable for vegans, vegetarians, keto diets, and anyone avoiding artificial additives.
How to Use TrueFruit Flavouring
- Flavour Your Protein Shakes
The most popular use is adding it to unflavoured protein powder.
Start with 1–2 scoops (~5-10g) per shake depending on desired taste.
Just add it to your shaker or blender together with your favourite unflavoured protein — such as whey, casein, pea, or beef.
Adjust to taste. You can add more for a stronger flavour. Because the fruit powder is real and unaltered, the taste will be natural and not overpowering or artificial. - Add to supplements such as collagen, BCAAs, EAAs, etc.
You may not even need 5g - the usage could be less. It just depends on your desired taste! - Add to Smoothies and Bowls
You can use TrueFruit Flavouring in
- Smoothie bowls
- Greek yoghurt
- Porridge or overnight oats
- Chia puddings
- Ice cream or frozen desserts
Add a small amount and stir it in — it dissolves well and gives a fruity burst with natural sweetness. - Boost Baking and Cooking
This flavouring can also be added to:
- Protein pancakes or waffles
- Muffins, protein bars, or oat slices
- Homemade protein balls or energy bites
Since it’s shelf-stable and heat-resistant, it works well in baking and doesn’t lose potency like fresh fruit can. - Make Your Own Flavoured Protein Powder
If you’re tired of being stuck with one flavour then this could be your answer. Just get unflavoured protein and use TrueFruit Flavouring to create strawberry whey one day, raspberry pea protein the next, and blueberry beef protein when you want a change. It gives you total control, and you’re not locked into one taste.
Why Choose Freeze-Dried Over Spray-Dried?
Most commercial fruit flavourings (even natural ones) use spray-dried fruit, which is cheaper — but often includes maltodextrin or carriers, and loses much of the natural flavour and colour during drying.
Freeze-drying is better because it:
- Retains more nutrients, colour, aroma and taste
- Doesn't require fillers or carriers
- Produces a light, fluffy powder that blends easily
We’ve chosen freeze-dried fruit because we believe it gives the best result — it’s what gives TrueFruit Flavouring its signature vibrant taste.
Benefits at a Glance
- Real Fruit — not "fruit flavour"
- Naturally Sweetened — stevia, no added sugar
- Customisable — mix into any base protein or recipe
- Flexible — suitable for shakes, smoothies, baking, and more
- Clean Ingredient Deck — no fillers, additives or artificial ingredients
- Vegan & Keto Friendly
Who Is This Product For?
TrueFruit Flavouring can be for you, if you:
- Buy unflavoured protein powder because you want flexibility
- Avoid artificial sweeteners
- Like to mix flavours depending on your mood
- Bake your own protein snacks and want better ingredients
- Follow a clean, minimalist diet
- Want to make fun, fruity combinations for your kids
Frequently Asked Questions
How much should I use?
We recommend starting with 1–2 heaped scoops (~5-10g) per shake or serve. Each pouch contains 30-60 serves. You can adjust the amount to your own taste.
Does it contain sugar or carbs?
There's no added sugar or carbs but the fruit itself contains these.
Can I use it with flavoured protein?
You can, though it's best with unflavoured protein so you get the full effect. That said, some customers mix it with vanilla protein for a "fruity yoghurt" style taste.
Will it dissolve easily?
Yes — while the freeze-dried fruit gives a slight natural texture, it blends smoothly into shakes, yoghurts, or oats. For super-smooth results, blend or use a shaker bottle.
Is it kid-friendly?
Absolutely. It contains only natural fruit and stevia. You can mix it into yoghurt or oats for a naturally sweet, fruity option without artificial sweeteners or sugar overload.
Available Flavours (So Far…)
We’ve started with mango, passion fruit, and black doris plum – three of the most popular and versatile real fruit flavours.
If you like the idea of TrueFruit Flavouring, let us know what flavour you’d love to see next! We’re considering more flavours in future though some (such as strawberry) are very expensive.
Why We’re Proud of TrueFruit Flavouring
We built TrueFruit Flavouring to solve a simple but common problem - better-tasting protein without compromising health or the ingredients list.
It’s clean, it’s flexible, and most importantly — it tastes great. It's not a fake “fruit” flavour. It's actual fruit, with just a touch of sweetness.
We’re proud of this product because it’s something we will use ourselves.
Give TrueFruit Flavouring a try. You’ll taste the difference.